Case Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Case Analysis - Essay Example m, and CollegeWikis.com—hope to come in.† (Facebook Faces Up, 2008) Facebook has increased it user base by opening admission to all: â€Å"In June, 11.5 million of the individual visitors to the site were 35 or older, more than double the number a year before, according to market researcher ComScore Media Metrix† (Facebook Faces Up, 2008). Now at 33 Million subscribers total Facebook’s worth has been estimated between 1 and 4 billion dollars. However the increase in size has contributed to more site downtime and possible problems with security that are slowly being addressed. In analyzing Facebook’s position in the marketplace, as table 1 on the next page shows, there are some key factors for the company as well as its competition to be explored. Facebook is the number two site for all social networking website as of April 2008. While MySpace is certainly dominating the field it has not grown as dramatically as Facebook has done. More recent numbers, as stated above, have put Facebook even closer with 33 million subscribers since opening its doors to all users in May. Furthermore, according to most reports, the college age users that have currently been using Facebook do not seem to be switching services any time soon. While other companies are attempting to fill the college niche market, they have not successfully created an easier to use platform with as much Web presence as Facebook. However, as this table reveals and many analysts agree with, LinkedIn is quickly increasing its user base and with some changes in its website structure and presence, may soon represent some valid competition for both Facebook and MySpace. While Facebook is certainly growing by leaps and bounds it may be time to consider partnering with other companies whose infrastructures have proven successful and who may assist FaceBook with the challenge of growth and security that it currently faces. Recent refusal to partner with Googel, Yahoo1 and others may only be